MASTER DGTLMKTG:101

Course Modules

• Module 1: Digital Marketing Foundations
  • Understanding the Digital Marketing Ecosystem
  • Funnel Mechanics: Awareness → Conversion → Loyalty
  • Marketing Psychology: Behavioral triggers
  • Deliverables: Develop a buyer persona, Map a sample sales funnel
• Module 2: SEO Domination
  • Mastering On-Page SEO: Keywords, Titles, Content
  • Technical SEO: Site speed, mobile-first optimization
  • Backlinks: Building authority
  • Exercises: Conduct an SEO audit, Write an optimized blog post
• Module 3: PPC Campaigns that Convert
  • Google Ads: Strategy, setup, performance tracking
  • Social Media Ads: Facebook, Instagram, LinkedIn
  • Retargeting Strategies
  • Assignments: Build a live Google Ads campaign, Analyze CTR & CPA
• Module 4: Content is King
  • Content Strategy: Blogs, video, infographics
  • Storytelling for brands
  • Repurposing content across platforms
  • Deliverables: Create a content calendar, Write a high-converting landing page
• Module 5: Data-Driven Marketing
  • Google Analytics: Understanding traffic and behavior
  • KPI Setting: Metrics that matter
  • A/B Testing: Improve performance systematically
  • Case Study: Analyze and interpret a real-world data set
• Module 6: Email Marketing Mastery
  • Email Automation: Funnels that nurture leads
  • Writing copy that converts
  • Building and segmenting lists
  • Practical Assignment: Set up a 3-step email funnel
• Module 7: Social Media & Community Management
  • Platform Optimization: TikTok, Instagram, LinkedIn, etc.
  • Organic Growth Hacks
  • Handling PR crises and building engagement
  • Group Project: Create a social media campaign for a real brand